While the issue of disclosure does exist in this sort of promotion, reading what celebrities think from time to time about where they want to spend their holidays isn't necessarily compromising, nor should it be a source for detailed holiday planning.
The bigger issue, as I see it, in relation to this campaign is the Television advertisement, which shows people walking around beaches and forests in average weather while a familiar song plays in the background.
What familiar song you may ask? "Rise" by Eddie Vedder, from the 'Into the Wild' soundtrack. That's right, the very same soundtrack from the movie in which a young man goes (unprepared) into a forest that has average weather...and dies.
So what is Tourism SA up to? Why are they getting Twitterers everywhere interested in visiting Kangaroo Island, and what do they have planned for aforementioned tourists?
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