Observe if you will the above packaging, witnessed last weekend at Coles, Northcote Plaza.
I was as surprised as you probably are, seeing that the worlds most identifiable brand is placing broken down or washed up cricketers on its product to help promote it. To elucidate:
- Steve Smith (far left): Has proven that, as a cricketer, he makes a fine trainer;
- Shane Watson: Brilliant cricketer when fit, which isn't now (or previously, or soon);
- Brett Lee: 400 years old and very, very weird;
- Doug Bollinger: Played some Test cricket until he couldn't be arsed and realised he made cash from being in ads pretending to still be a Test cricketer;
- Nathan Hauritz: Could have been placed in the ad out of sympathy, similar to the reason he was picked to play for Australia last (not this) summer; and
- Brad Haddin: Quite a good dropper of the ball, which is a unique skill for someone who still plays and practices the game.
So, is this another example of the curse of advertisers on cricketers, greater support of the theory that Cricket Australia doesn't know how to market itself, or perhaps a combination of the two?
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