Moving ever-towards the requirements of a 21st century sporting powerhouse, Cricket Australia (CA) dropped Simon Katich, its most successful batsman of the last three years.
While there is no obvious replacement for Katich, who famously redesigned his batting action to make him an indispensable accumulator of runs in a team full of flash and inconsistency, CA are excited with the prospect of having someone with genuine advertising appeal at the top of the order.
Not a mobile phone in sight
A spokesman from Spitball ltd, an international Cricket Marketing company, was quoted as being very excited about this announcement. “I’m very excited” he said.
“This is a great leap forward for Cricket Australia, they have taken the first step in moving away from pretending to be a sports administration body to a reactive group of part-timers who would sell their grandmothers to ensure the coffers of their organization are full”
"Cricket has been too slow to react to Marketing opportunities in the past, they keep clinging on to this sense of History that the game has. Who needs that? How can you sell roaming mobile charges? No, really, how?"
He was quick to add; “I’m only talking about the short term here, this income stream will totally dry up when the fans start turning off”.
Witnesses on the scene are still trying to explain how he spoke in Italics.
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