Todays entrant comes from the 1990s, EASTCOAST ENERGY CONSULTANCY (all caps).
There is not a lot not to like about this website, partcularly the very 90s feel of the design and that it is almost led by function, rather than the other way around. I'm guessing Spock would agree.
One of the things I particularly like is the logo, which looks like an aerial shot of Homer Simpsons head:
The two slogans (or perhaps one is a mission statement) is also pretty unique and having one written entirely in lower case really offsets the title, which is all caps.
This is certainly no-frills and potential and existing customers would have to take comfort that any margins made certainly aren't being spent on unnecessary things like Marketing, or even purchasing your own Domain name:
Tuesday, 23 May 2017
Monday, 22 May 2017
Energy Websites I love (Part 1)
I've been "working" in the Energy industry for some time now and it always interests me how different companies present themselves to the world, particularly through the medium of the internets.
As such, I'm going to start sharing my appreciation for some of these publications, starting with Iconic Energy, which I am also referring to as "Palms to the ceiling"
I also love that they support Bowling too. I'm not sure in what context, but they're as into it as they are parcel delivery and Pizza:
As such, I'm going to start sharing my appreciation for some of these publications, starting with Iconic Energy, which I am also referring to as "Palms to the ceiling"
I also love that they support Bowling too. I'm not sure in what context, but they're as into it as they are parcel delivery and Pizza:
Sunday, 21 May 2017
Tuesday, 16 May 2017
Tuesday, 25 April 2017
Wednesday, 30 November 2016
Adelaide: The little Town that could
The conclusion of the Test Series between Australia and
South Africa started off as one-sided and torturous for Australian fans, before
becoming interesting, entertaining and full of hope with one small
chardonnay-inspired move; to Adelaide.
While the Perth Test is always a boon for the majority of
cricket-following Australians, where the 3 hour time difference allows one to
get watch (at least) the final session after work. It almost makes starting an 8-hour day at 9am
bearable.
The result in Perth, a crushing defeat after holding the
advantage after the first day was tough to watch, but not apparently for the
good people of Western Australia who didn’t appear to turn up at all. You could argue that there was something
better to do, but, well, Perth.
You can’t completely blame them though, while they have had
a Test at home regularly for the last 20 years, its hardly received the same
promotion or treatment as Melbourne or Sydney, whose dates have been largely
locked in over the same period.
The same can be said for the Hobart Test. While Cricket Australia seems to think it is
doing various Capitals a favour by allowing them to host a Test match, they
aren’t doing a lot to create interest or attraction to the game.
Doing anything outdoors in Tasmania in November is fraught
with enough danger, but attempting a summer sport is just madness. That the team was able to travel to the
ground by snow-skiing over the Derwent River should have caused concerns.
The lack of interest in the game wasn't helped by the state
of the Australian team, which seemed more like a boat struggling across the
Tasman sea during the Sydney to Hobart race, though perhaps involving more
players brothers storming off.
Then came Adelaide and for perhaps the first time in
history, it seemed to fix everything.
Watching the game on television provided a real spectacle,
not just on the field but off it too.
The sunsets were spectacular, the ground resplendent and you would think
only an OLED TV could make the black colours stand out as much as they did.
In and around the ground a large crowd converged and created
an energy about the game. It reminded me
of the Melbourne Cup, just without the images of young women assaulting police
or people being pulled out of Rose Bushes.
It looked like people were enjoying the event and that it was being made
accessible to all.
On the ground, the game itself suddenly became a contest,
with the bowlers getting the advantage, enabling Australia to take wickets when
in the field and hold out like Bill Lawry with the bat.
It's a real credit to the good people at the South
Australian Cricket Association that they’ve been able to make the Test into
such an enjoyable and accessible event in such a short period of time.
It is in Crickets best interest to expand to grow to
survive, rather than retract, so six Test Matches (one in each Capital) through
the Australian summer would be the logical extension of this approach, but only
if they are events that people are drawn to.
They don't have to be six-Test series, they could be 2
three-Test Series, or even 3 two-Test Series.
How else are we ever going to see Bangladesh play here?
Melbourne has the Boxing Day Test, Sydney has the New Year
Test and Adelaide seems to have successfully captured interest through its
Day-Night Test; so what are we to do to get the other half right?
To start with, giving each ground a set date or order in the
sequence of Tests would make sense (e.g. Melbourne with the Boxing Day
Test). This would enable the locals to
plan around the event and for the organisers to promote it on the local
calendar.
There is also the opportunity for change along these lines;
the Sydney Test could be held over the Australia Day weekend, enabling it to
access a broad market while also cashing in on all sorts of Australiana. This would also enable Hobart to take over
the New Years Test, allowing the match to be played in sunny conditions and
coinciding with the finish of the boat race.
As for Perth and Brisbane, well, I don't have all the answers.
So Three cheers for Adelaide for saving the Test series and
showing the others how to do it, pie floaters all round.
Labels:
Cricket,
Cricket Australia,
Management Theory,
Marketing
Tuesday, 8 November 2016
Question of the Day: How much should Australia panic?
The first test is over and the Australian cricket team is in
ruins. Having been in a winning position
after the first day, Australia’s batsmen folded like a house of cards, the
Bowlers couldn't find a pole at a flag convention and the Captain had all the
strategy of a slightly-worn lounge chair.
Or so the press are telling us. The end is nigh and so on.
How bad was the loss really and what does it mean for the
Team in the immediate and longer-term future?
How much should we actually be panicking?
Well, lets go through the elements…
Team Selection:
It seems the selectors are more focussed on selecting by numbers, picking
players to fit a plan, rather than fitting a plan around the top XI cricketers
in the Country.
Rod Marsh said Jackson Bird (a bowler) wasn't picked before
the first Test because of his batting.
What next, drop the ‘keeper because of his ability to carry drinks?
Mark Waugh backed Mitchell Marsh to play in the second Test
before the First was over, right after he’d scored a duck and not taken a
wicket.
Panic level: Facebook just revealed a very dark side to the
babysitter you hired for the night
Captaincy: Steve
Smith was sent home from the lost Tour to Sri Lanka for a rest. He obviously followed orders as he sure
didn’t spend the time in the nets or working out strategies.
12 months ago Smith was practically un-dismissible, walking
around the crease to hit balls wherever he pleased. Whatever has changed needs to be put in
reverse faster than a pre-election promise.
Panic Level: Possible Trump Presidency
Batting: Dave
Warner and Usman Khawaja both got 97s in the Test, which is apparently a Test
match first and should lock them both in for the rest of the series.
Maybe the rest of the team just isn’t watching enough OLED
TV?
After failing in England and Sri Lanka but smashing a
depleted West Indies at home last summer, it looks like Adam Voges' time may be
up. A Chris Rogers replacement he is not
& you’ve got to wonder if the selectors didn't miss a trick in picking a
younger batsman (read: anyone) instead of him 18 months ago.
Peter Nevill batted beautifully in the Second Innings,
showing his ability with the willow could be as good as his ability with the
gloves.
Shaun Marsh is injured and in other news, water is wet.
Panic Level: That feeling when you think you may have left the
back door unlocked
Bowling: A fresh
Mitchell Starc, Peter Siddle and Josh Hazlewood, combined with an opportunistic
Nathan Lyon to dismiss South Africa for 242 in the first innings, which is
pretty impressive.
Less impressive was the second innings effort when the pitch
flattened out and there seemed to be no clue as to how to get a wicket. Hazlewood and Starc both had moments, but
leaked runs, while Lyon was ignored by his Captain and belted by the batsmen.
There has been suggestion that Lyon should be dropped based
on other spinners doing well last weekend in the Sheffield Shield, but none
(O’Keefe, Holland, Agar) of them are huge turners of the ball or have over 200
Test Wickets.
It is seriously possible that Starc may need a rest.
Panic Level: To paraphrase Kent Brockman “it is time for our
viewers to crack their heads open and feast on the goo inside”
Summary: With
Smith out of form and Starc out of the side, Australia is much less of a threat
to score enough runs or take enough wickets. Bringing Joe Burns in for Shaun
Marsh is (at least) a good longer-term strategy though another, proven, middle
order bat is needed.
The inability to take second innings wickets is the real
worry, though someone with Lyons experience should bounce-back. Siddle and Mitch Marsh, possibly not.
Panic Level: You’re the guy on the Titanic who forgot the key
to open the case that holds the binoculars, just when you need them
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