Sign of the Times: The Age really doesn't care anymore

With all the hoo-ha in the press about Journalism standards dropping with the advent of Social Media, I would have thought that broadsheets such as "The Age" would be protecting their brand, but it seems that standards may just be for people who care that the photograph matches the story:

courtesy of theage.com.au

(incidentally, the photo shows neither Collingwood or West Coast)