Thought of the Day: Cricket management (and marketing) is in the toilet (part I)

While following day 3 of the Boxing Day test between India and Australia on my beloved Cricinfo (you may also love it, but she is truly mine), I happened to notice the advertisements in the bottom right of the screen - see example below.



While I completely understand that advertising money transfer services to the Indian-Australian cricket following public makes sense, given the number of Indians in Australia who send money home & the number of Indians that follow cricket (approximately all of them), Im really unsure why advertising a Christmas catalogue 2 days after Christmas is a good idea or why cricket followers would be interested in health insurance.

Surely just another example of cricket struggling to manage and market itself effectively?